Bullish’s IPO launch transformed the New York Stock Exchange square into a fully branded experience that celebrated the company’s market debut. Custom umbrellas and bistro seating turned the outdoor space into an activation for guests to lounge and enjoy. A branded food truck served coffee, complete with custom cups and napkins that carried the Bullish identity. An oversized custom swag booth was stocked with scarves, socks, hats, water bottles, bells, pens, newspapers, drink koozies, and more. Each piece was designed to extend the brand’s presence far beyond the event.