We brought the excitement of the game to life with a custom football field activation, featuring personalized uniforms, live marching band, custom turf, and a perimeter wall showcasing Flutter’s brands, including FanDuel. Dramatic pyrotechnics added energy, while oversized, custom-rendered poker chips and dice — designed to look as if kicked by a quarterback — added a dynamic touch. This immersive experience seamlessly blended sport, branding, and entertainment, creating a larger-than-life moment for fans and an impactful brand activation.