We brought the Kellanova and WK Kellogg’s brands to life with an unforgettable public experience in the heart of the Financial District. A custom, 40ft mural was painted live on-site, drawing in crowds and creating a vibrant, interactive moment for guests. The next day, a fleet of food trucks wrapped in bold, custom graphics, took the experience to the streets. The excitement didn’t end in New York. After the event, the mural was moved to Battle Creek, paying homage to Kellogg’s hometown and history. The mural is proudly displayed at the client’s headquarters.